Kindly Coin: The Value of Kindness
When we think of kindness, we may envision a hand helping the homeless or a stranger petting a stray dog. But at its core, kindness is much more than that.
Let me explain…
First, it is essential to approach this topic from the correct perspective, one not clouded by ego or any of the external things that define us externally, like race, nationality, species, or gender. We need to approach this topic from the perspective of the soul — that which animates the physical form we inhabit.
This kind of perspective comes naturally to me because during the most formative years of my life, from 19 to 33, I lived the life of a celibate monk. During this contemplative phase of my maturity, I explored the true meaning of human life, including what constitutes genuine kindness.
From the spiritual perspective, kindness needs to be much more than a hand-out because, after all, helping a body can never be considered the most profound expression of kindness when the real person inside (the soul) needs help. It is akin to saving the shirt of a drowning person.
Now, this is not to say that a bowl of soup or a warm blanket cannot be a gesture of kindness, it certainly can, but it can never be the most profound expression of kindness until the giver has the right intention. In other words, is the person doing this act of kindness for recognition, profit, or guilt? The motivation behind the act of kindness is something that always needs to be considered when evaluating the true quality of the act.
In India’s ancient scripture, the Bhagavad-gita, there is a section that expands upon this concept as follows:
“Charity given out of duty, without expectation of return, at the proper time and place, and to a worthy person is considered to be in the mode of goodness. But charity performed with the expectation of some return, or with a desire for fruitive results, or in a grudging mood, is said to be charity in the mode of passion. And charity performed at an impure place, at an improper time, to unworthy persons, or without proper attention and respect is said to be in the mode of ignorance.”
The purport here is that the time, place, and circumstance surrounding the act of kindness are more important than the gift itself.
At Kindly, we are a purpose-driven social enterprise focused on making it easy for anyone to be kind. We do this by embedding measurable social impact (read: kindness) into all our products and services. In this way, we conveniently extract kindness from the person and guarantee that it results in a measurable social impact delivered to a worthy person at the right time and place. We already know that this act comes without expectation because we have positioned this act of kindness as a happy surprise after the financial transaction has occurred.
Unlike the awkward moment we all experience at the checkout counter when the cashier asks us if we’d like to “round up to help charity,” at Kindly, we remove the decision-making process entirely and charge this act of kindness to the corporations that own those cash machines. The customer’s actions then catalyze these acts of kindness while the company enjoys an improved brand image and customer loyalty.
To learn more about Kindly, visit: www.KindlyCoin.com About Kindly
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Kindly is a humanitarian-based blockchain project building an ecosystem that brings accountability, transparency, and trust to the multi-billion dollar charitable giving market. Kindly is creating and aspires to own the social impact supply chain, enabling it to be the leader in tracking and generating social impact.
Originally published at https://medium.com on September 29, 2022.
